New Downtown Music Series Created by Downtown Modesto Partnership and Modesto DID
The DoMo Partnership and Modesto DID have launched a live music series in 2023. In partnership with Off The Air Presents, the organizations are bringing indie music to The Century and Greens on Tenth, two venues not historically known for live music but well-positioned to house it. The shows are general admission, standing-room-only, and follow a similar format to shows at “The Independent” in San Francisco or “Ace of Spades” in Sacramento.
This year's first show occurred on January 20th and featured headliner French Cassettes who played to a sold-out crowd of 350 people at the Century. On Friday, March 17th, Valley Wolf headlined the show to a crowd of 300.
Now, three new nationally touring artists are scheduled to participate in the downtown Modesto music series, and each one has a fair claim to a piece of the indie music pie.
May 8, 2023:
Josiah Johnson (of The Head and the Heart)
with Birthday Dad
Greens On Tenth , 953 10th Street, Modesto
Doors at 7 pm, show at 8 pm
$15 buy tickets here
May 26, 2023:
Michael Rault
with Glad Neil and Pleasant Valley, Kid Mud, and Weston Perry
The Century, 927 10th Street, Modesto
Doors at 7 pm, performance at 8 pm
$12 in advance/$15 at the door buy tickets here
July 1, 2023:
Juan Wauters
with Valley Wolf
Greens On Tenth, 953 10th Street, Modesto
Doors at 7 pm, show at 8 pm
$16 buy tickets here
Our community has been having an ongoing conversation about how to engage its younger demographic while they are still in that critical window of forming their own opinions about where they live and what Modesto will have to offer as they become adults seeking higher education and joining the workforce. The Downtown Modesto Partnership and Modesto DID believe that creating robust cultural amenities specifically geared toward that demographic is part of the solution. As such, this live music series is being curated to draw touring indie acts from across the nation. Modesto could soon be attracting a whole new genre of bands and musicians that traditionally don’t come through town but are selling out at venues in the Bay Area and Sacramento.
“Downtown has a lot to offer as far as world-class venues and quality entertainment, but for years it has been a challenge to attract these kinds of shows due to their special format and need for indie music industry knowhow. We believe our partnership with Greens, The Century, and, Off The Air Presents will prove equal to the task. Greg Edwards of Off The Air Presents has done the hard work for years on a strictly-volunteer basis to become credentialed in the music scene.” said Josh Bridegroom, President and CEO of DoMo Partnership.
To follow and for more information on upcoming shows, follow Off The Air on Instagram https://www.instagram.com/offtheairmusic/